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Redefining “Social Media” for Influence Marketing
Since the publication of Influence Marketing, I’m often asked about the importance of “social media” to influence marketing campaigns by businesses that don’t sell traditionally popular online...
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Customer Acquisition and Social Media Not Mutually Exclusive
In a social world that considers relationship-building or the acquisition of followers, fans, and “Likes” the holy grail of measurement and ROI, the word “sell” has become a four-letter profanity....
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